The BBA in Marketing Management is designed for students who aspire to excel in the dynamic world of marketing, branding, and customer engagement. This specialization introduces learners to the fundamentals of consumer psychology, market research, and strategic decision-making, laying the foundation for a successful marketing career.

The curriculum emphasizes modern marketing trends, with courses on digital marketing, advertising strategies, product development, and brand management. Students also explore emerging areas such as social media marketing, influencer strategy, and analytics-based campaign planning.

Throughout the programme, learners build skills in communication, creativity, negotiation, and analytical thinking. Practical exposure is provided through case studies, live projects, and internships with marketing agencies and corporate firms.

Graduates of this specialization are equipped to take up roles in advertising, retail, e-commerce, and corporate sales, or pursue entrepreneurial ventures. With digital-first businesses expanding globally, marketing professionals continue to be in high demand.

This programme also serves as an excellent stepping stone for higher studies like MBA in Marketing or certifications in digital marketing, branding, or market analytics.